If there is one industry that has successfully made the leap from every day to online, it’s undoubtedly the gambling sector. With internet casinos having been in existence since 1996, they have had over two decades to refine their wares, and it shows.
With the games offered online of the same quality and calibre as any you might find in a bricks-and-mortar casino, this is an industry that has developed an internet product to rival its more traditional predecessor.
These advances and innovations have been constant. From their earliest incarnation to the current array of games and incentives that are available to online players, internet-based casinos utilise a wide range of tech to bring their offerings to the market.
This includes everything from data modelling and predictive analytics, through to blockchain technology and virtual reality. Perhaps most excitingly for players, it also encompasses live casino.
Creating a highly authentic experience, in which consumers are able to play games in real-time and with real-life dealers, live casino is a technological advance unlike any other. Marrying high-tech innovations with real-world thrills, it has helped to create a more immersive internet casino than ever before.
Here are just a few of the ways that it’s helping to improve the overall player experience.
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Live casino can be played anywhere and at any time
When it comes to the highly competitive world of the online casino industry, providers are continually on the hunt for ways to differentiate themselves from their rivals. They utilise a vast array of tactics to do this, from hosting dozens of different games to making sure that their latest casino bonus is the most attractive out there, as in the case of sites like Betfair, for example.
What they also like to offer is convenience. The entire aim of online casinos is to provide a more flexible alternative to their traditional land-based counterparts – one that, while equally enjoyable, can be experienced anywhere and at any time. Live casino allows them to deliver this, by ensuring that players have access to a bona fide gambling extravaganza without ever having to leave their home.
While most online casino offerings provide this much-sought-after flexibility, one of the areas that really differentiates live casino from other forms of tech, is that it’s incredibly immersive. That’s because it’s not looking to recreate the atmosphere and excitement of land-based games, but is rather committed to bottling this up and streaming it straight into the living rooms of players.
What this means is that it’s possible to play in real-time and with real-life dealers, so that players are able to enjoy an experience that marries real people and a genuine human connection with the increased accessibility and flexibility of the online sphere.
On this latter note, live casino is also, arguably, an interactive tech. What we mean by this is that this blending of human connection and an online platform, allows players to interact with other individuals. This is not only with regards to the dealers who run these games, but also other participants with a shared interest, which acts as a real and successful lure.
It is this combination that makes it such a beautiful blending of artifice and authenticity, which makes live casino such an exciting tech, both for the casual observer, the consumer, and those working within the online gambling industry.