What Are Meta Descriptions and How Do You Write Them?


Whether you’re searching the web for an answer or writing SEO content, every result you get contains important keywords and information. One way to effectively boost your post is through the use of quality, well-written meta descriptions.  If you’re new to blog writing and keyword optimization, read on to learn more about what these descriptions are and how to write them for better results.

What Are Meta Descriptions?

A meta description involves writing, but it shows up as an HTML tag that you can see underneath search results in engines like Google. The meta description should summarize or briefly describe the actual contents of the web page or link that shows in the results. When you enter a search term, you’ll see the meta description underneath the title and URL of the web page. This description should be brief and only contain between 140 and 160 characters (with spaces) at most.

In order for this description to get the results you want, it needs to include the main keyword. When writing out meta descriptions, always make sure that the main keyword is included somewhere, preferably within the first few words of the description. You might wonder why this is so important when it comes to digital marketing. Your unique meta description has the power to help your website or blog page reach the top of the results page which will also improve click-through rates by readers.

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Including the keyword in your meta description is one highly effective way to boost your search engine rankings. These descriptions also offer you two lines of text rather than the standard one line for URL and page titles. The outcome is that the person searching will get a more in-depth result to help them determine whether or not they want to click the link.

Using Your Description for Digital Marketing

It’s important to think about meta descriptions as a form of advertisement. Using headlines and keywords will typically pique a reader’s curiosity, encouraging them to click the link to find out more. This is the same principle applied to traditional print ads like the one you see in magazines and newspapers. The headline and tagline are what encourages people to call or email a business to make a purchase or to get more information.

In the world of SEO, the page title is your headline and the meta description is your tagline. The URL can be considered the business address or the “more information” section of your ad. Think about meta descriptions as a miniature advertisement for the website. Make sure that you fill it with organic keywords that will encourage visitors to click the result and take them to the actual page so they can find out more.

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If you need some help writing your description or tagline, consider utilizing professionals like these SEO services Orlando to get the best results. These pros understand how to craft creative SEO for digital marketing in the most effective way to get your website clicks and to garner higher profits.

How to Write a Meta Description

Now that you know a little bit more about meta descriptions, how can you write your own? Here are some tips to inspire you to get creative:

  • Include a USP or unique selling point in your description that will entice readers to learn more by clicking
  • Do some keyword research to determine which keywords will garner you the best results based on your website or blog
  • Get creative and include an emotional spin in your messaging that will improve click-throughs
  • Use concise language and never go above the 160-character limit
  • Be clear and obvious when writing the description and avoid sounding vague or confusing in your wording
  • Practice writing a few different meta descriptions until you find the right one for your website

Takeaway Tips

There are some important tips to keep in mind as you’re writing meta descriptions for your website. As you draft these descriptions, always make sure that you’re including the main keyword or keywords. Keep the sentence or sentences short and to the point, yet interesting and creative. End your description with a quick CTA, or call to action. This can be something like “click to find out more” or other types of phrasing that will inspire the searcher to click the link.

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Always use different meta descriptions for each unique page, and never duplicate your wording. Use a SERP view generator tool to give you a preview of how it will look on the page before you actually publish it. Feel free to use some keyword research tools to help you find the best and most organic keywords for your website. This is the best way to ensure that you’re getting the click-through results you need for the best results. Other tools like site audits and SEO checkers can also be helpful as you tweak your content.

Make an Impact with Metas

No matter what type of website you have or what services and products you sell, meta descriptions are a useful tool to improve your results and your SEO. Incorporate the right keywords and write an impactful message that will entice people to follow through by clicking on your link. Use a few tools to help you get the best use of your keywords and your market research for an amazing outcome.

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