Everyone has a dream home. We all want a house with all the latest amenities, ample space, multiple rooms, bathrooms, and the list keeps going on. And places like this are waiting to be bought! The problem is dreamers are not aware that their dream house is on sale. As a luxury real estate seller, it is your job to educate the mass about their options.
However, you want to be smart about investing your time, money, and effort. Not everyone can afford luxury real estate. This is why you must ensure you target high-net-worth individuals and create attention-grabbing ads tailored to them. We have compiled a list of effective strategies you can use to attract your next customer:
Today, whenever one decides upon purchasing a product, they search up the brand and then look at the reviews. However, if they do not see much online presence, they will choose not to purchase the product from your brand.
Having an active online presence is beneficial for all businesses. Your luxury real estate brand should do the same. An online presence allows potential customers to trust your brand. Many counter this by promoting personal brands. If the viewer sees a face, they will be attracted to your ad. Purchasing luxury real estate requires a staggering sum of money, and anyone would want to ensure their money is not going to waste. This also stimulates direct engagement between customers and brands, allowing you to build bonds.
- The Demographic
One must know what the audience wants to create an advertisement your target audience wants. Sounds simple, right? It is! However, most marketers fail to do this. Figuring out the needs of future customers can be tricky. Keeping an eye on analytics can provide marketers with all the information they need. The more engagement and views, the better they like your advertisements.
Luxury real estate businesses should also look out for the platforms the upper side of the economy usually uses. Your advertisements must be where they want to be. Otherwise, your business may never be able to access the aimed demographic.
- Bring Out the Selling Points
Ensure to exclusively mention prominent selling points of your real estate in your ads. Unique features of the listing may grab the attention of your viewers. They might have been looking for the particular quality you mentioned.
In luxury real estate marketing, it is crucial to remember that luxurious facilities can be a common aspect. Points such as elevators, modular kitchens, and marble flooring are attributes most luxury homes have. However, scenic views, hot tubs, home theatres, multiple bathrooms, kitchens, bar areas can be unique to your luxury real estate.
- Sell A Lifestyle
Why do people purchase a luxurious house? They buy it to have a lavish lifestyle. Your brand should show your potential clients the life purchase with the house.
Adding aerial shots of the real estate will help showcase the fanciness of the estate. With this, insert a catchy slogan such as ‘Realize the Life You Envision”. This prompts the viewers to realize this is their dream. Their dream is only a simple transaction away. The caption with the beautiful image of the estate is sure to catch their eyes.
- Video Content
While text, image, and audio content usually work, video content takes it further. 74% of marketers say video content has dramatically better ROI than static images. Videos are compelling when real estate marketing or marketing in general. It can use all available modes of content. One can add written content, aesthetic visuals, and soothing audio to attract potential customers from a single advertisement.
Creating videos allows your viewers to get engaged with the content. Sometimes, videos can seem lengthy. In this scenario, videos are counter-productive. One should edit out unnecessary bits to keep the video short and crisp, stimulating full engagement.
When creating advertisements to attract the right customers, one must tailor the content to the search engine optimization tool. Use this tool to scan and judge your content for relevancy and value. According to the results, it ranks your website in the search results.
Some ways to rank in SEO are by inserting keywords to your content, adding videos to your web pages, having fonts and designs appropriate for your target audience, among others. The tool judges these and calculates time spent by visitors on your website and website reputation to rank your page. Following the tool’s preference is necessary when creating attention-grabbing ads as it knows your audience’s needs. Adding to that, if your content gets a low rank from SEO, your potential clients will not get a chance to see the ad. Almost 68% of all clicks made on each search are displayed on the first five results.
- Compelling CTAs
While you want people to discover your brand, you also want to convert leads. Following the above points, one can engage the target audience. Your audience has been persuaded to make the massive investment, but how? Where do they go next? To convert, one would have to craft compelling Call-To-Actions.
At the bottom or end of every advertisement, add a link, phone number, email, or some mode of contact. A renowned social media platform, Instagram allows users to add links directly to their stories to redirect viewers with a simple swipe.
Following the textbook is good, but it can get a bit bland. Not just that, your audience may not engage with the kind of advertising content your brand posts. Perhaps they prefer a different font, a change in colour, different images, or something completely different. Many companies adopt the A/B marketing experimenting technique.
A/B testing technique means to post the same advertisements with a different way of showing. The analytics show which audience likes better, which becomes invaluable information for your marketing team. Today, minimalism is the trend. It is considered attractive. However, a few years ago, showcasing wealth was more desirable. Hence, incorporating experimental ads into your marketing may boost your company’s attention-grabbing ability in the long run.
Marketing luxury real estate has similarities and dissimilarities to other forms of marketing. Since there are potential buyers from all across the globe, one must adopt digital-friendly methods of attracting buyers. It is your job to make it as smooth as possible for the customer.
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