To take your gaming channel to the next level, you must start by creating a solid foundation. This blog post will discuss tips on running your channel effectively and generating more interest in it. We’ll also discuss ways to promote your channel and get more viewers!
Do you love playing video games and want to share your skills with the world? Or maybe you’re a business owner looking for new ways to reach customers? If so, starting a gaming channel on a streaming service may be the perfect way for you to take your business to the next level. But that’s easier said than done. You need to be well-versed in running and promoting your channel if you want to be successful.
Let’s first discuss some tips on running your gaming channel on different streaming platforms, such as YouTube and Twitch.
Table of Contents
Be professional but don’t forget to have fun
If you want people to take your channel seriously, you need to be professional. That doesn’t mean you can’t have any fun — in fact, part of being professional is knowing how to have fun! For example, have you noticed how PewDiePie interacts with the audience in his gaming videos?
He’s always joking around and making fun of himself, but he’s also very clear about when he’s starting and ending his videos. He isn’t afraid to show his frustration when he’s stuck at a level; overall, he’s just himself. That’s why so many people enjoy watching his videos — he’s relatable, entertaining, and always himself.
But that’s not all. There are some factors you can’t ignore. For example, your videos need to use dynamic thumbnails to increase your CTR (click-through rate). You can use an online graphic design tool like PosterMyWall to craft catchy YouTube channel art. Alternatively, you can use Twitch banners for your Twitch channel.
Invest in high-end equipment
You should also make sure that you’re using high-quality equipment. If your audio or video is choppy, it’ll be harder for people to enjoy your content. You don’t need the best of the best — just something that will produce clear sound and visuals.
You should also consider investing in a capture card if you want to start streaming your gameplay. A capture card will allow you to record your gameplay directly from your console, which can be helpful if you want to edit your videos or create montages. Many different types of
capture cards are available, so research to find one compatible with your console and meets your needs.
Create a schedule… and stick to it
If you want people to keep coming back to your channel, you need to be consistent. That means creating and sticking to a regular posting schedule. This will help you sustain a regular audience and make it easier to plan and produce your content.
To help you stay on track, consider using a content calendar. This can be a physical or digital calendar where you map out when you’ll post new videos. Planning ahead will help you stay organized and ensure that your content is of high quality.
When you start out, posting a few videos each week is okay. But as you grow your audience, you should aim to post new videos every day or two. This will keep people coming back for more, and it will also help you attract new viewers.
Now that we’ve gone over some tips on running your gaming channel, let’s discuss ways to promote it.
Are you active on social media?
Believe it or not – social media is the bread and butter of most businesses, including gaming channels. If you’re not active on social media, you’re missing out on a huge opportunity to reach new viewers and grow your audience.
There are many different social media platforms that you can use to promote your channel, but the most popular ones for gamers are YouTube, Twitch, Facebook, and Instagram. Make sure you’re active on all of these platforms and that you’re regularly promoting your channel.
One way to promote your channel is to post highlights or clips from your videos on social media. This will give people a taste of your channel and encourage them to check out your videos. You can also use social media to run giveaways or offer exclusive content to your followers.
Collaborate with other renowned channels
Another great way to promote your channel is to collaborate with other gamers or businesses in the industry. This can be anything from doing a guest appearance on someone else’s channel to partnering with a company for a sponsored video. Collaborations are a great way to reach new audiences and grow your channel. However, it’s important that you only collaborate with channels or businesses that are relevant to your brand.
For example, if you’re a gamer specializing in first-person shooters, it wouldn’t make sense to collaborate with a YouTuber specializing in war strategy games like World of Warcraft, etc.
However, that’s not a rule of thumb because both of you are essentially creating gaming content, so there will likely be an overlap of a portion of the audience watching both war strategy and FPS games.
Reach out to other channels and businesses you think would be a good fit and see if they’re interested in collaborating. If not, don’t worry — plenty of other people out there would love to work with you.
The right SEO strategy can take you places
If you want people to find your gaming channel, you must ensure it’s properly optimized for search engines. This process is called SEO (Search Engine Optimization).
There are many different factors that go into SEO, but the most important one is keywords. Keywords are the words and phrases people use to search for content on the internet. For example, if someone is looking for a gaming channel specializing in Fortnite, they might type in “Fortnite gaming channels” or “Best Fortnite gamers.” Use relevant keywords in your channel’s title, description, and tags. This will help people find your channel more easily, and it will also help you attract new viewers.
You should also pay special attention to your video titles and meta descriptions. For starters, your title shouldn’t exceed 60 characters, and your meta description shouldn’t exceed 155. These are the two most important places to use keywords, so make sure you’re using them wisely.
Learn from your competition
Last but not least, it’s important that you keep an eye on your competition. See what other gaming channels are doing to promote their content and try to learn from them.
You don’t necessarily have to copy what they’re doing, but it’s a good idea to see what’s working for them and adapt those strategies to your own channel. For example, if you see many successful channels doing live streams, you should consider doing the same.
You should also keenly observe their SEO strategy. What video titles are they using? Which keywords did they use? What was their keyword density? And, of course, take a look at their backlinks. You can learn much from your competition, so ensure you’re always paying attention to their actions.
A few parting thoughts
Running a gaming channel is far from easy. You need to be very clear on the kind of content you want to create and for which audience. Then, it all comes down to experimentation. There’s
always a trial and error process you must go through to see what works best for you and your channel.
At the end of the day, your gaming channel is a brand, and like every brand, it has to have a unique selling point. For instance, Marques Brownlee’s fact-based videos and JerryRigEverything’s deconstructing tech videos come under the tech niche, but both channels have a unique target audience and a particular style in engaging with their audience. It can take a while to carve out your identity and brand, but calculated experimentation is really the key to success.
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