Web Development Trends to Follow


Websites are an integral part of any business as they not only help to relay information to visitors, but they can also be a source of income for some businesses. With that in mind, it’s imperative that businesses are developing websites that are more user-friendly and also provide personalised experiences to users.

Here, we’ve put together some of the upcoming web development trends to take note of.

Progressive Web Apps (PWAs)

PWAs help with speeding up website loading times while also allowing you to access the website offline. Companies such as Uber, Twitter and even Starbucks have incorporated PWAs into their website to improve the overall user experience.

Motion UI

Motion UI refers to fully responsive site designs. With Motion UI your website will not only look more appealing, but it’ll also provide users with the information they require. Appealing websites tend to generate more traffic and Motion UI in particular is also not difficult to implement.

Privacy Center

Privacy is important in ensuring that your website visitors have a safe user experience. It’s a way of not just displaying your privacy policies and notices but also your terms of service, cookie policy and more.

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With a Privacy Center, your users can easily obtain the information that they require without having to go through multiple pages and scroll through numerous paragraphs.

Accelerated Mobile Pages (AMP)

AMP is essential in providing quicker pages to individuals on mobile. If you have pages that are AMP optimised, they not only load quicker but also rank better than pages that take more time to load.

The good thing about AMP is that it’s a relatively simple SEO method in web development but it’s extremely effective in not just reducing bounce rates but also allowing the website to adapt to any browser.

Voice Search Optimization

In recent years, voice search optimization has also grown in popularity. Voice assistants and the internet of things (IoT) in particular have helped voice recognition devices gain popularity.

With this trend expected to grow, voice search optimisation is of utmost importance amongst the newest web development technologies.

Push Notifications

When users are browsing websites, push notifications (also known as clickable pop-ups) have a tendency to appear. An increasing number of companies are using this technology to communicate information, promotions and announcements.

Push notifications can be integrated with laptops, cellphones, tablets and more. They’re an effective tool and can not only improve the overall user experience but also drive visitors to your website, improve click rates and grab a user’s attention.

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Incorporating web development trends

As seen from the above, even though websites have been around for a while, there’s a need to continue to innovate and improve a user’s overall web experience. To ensure that your website visitors are having the best experience and to improve overall conversion rates and decrease bounce rates, it’s vital to continue to keep up with these trends.


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