In today’s rapidly evolving digital landscape, mobile devices continue to play an increasingly critical role in our daily lives, making it essential for businesses to leverage mobile apps to improve customer engagement and retention.
While everyone thinks of growth, retention is essential for a brand to thrive. Research has found that brands who keep just 5% more customers see up to a 95% increase in profits. That means customer retention isn’t just a key priority, it’s one of the most impactful things your brand can do to ensure long-term success.
According to a report by Statista, the number of smartphone users worldwide is projected to reach 4.3 billion by 2023. This presents a massive opportunity for businesses to capitalize on mobile apps to increase customer retention, particularly for Shopify merchants. In 2021, Shopify reported that it had over 2.1 million merchants worldwide, and the platform’s gross merchandise volume (GMV) amounted to $307 billion, a year-over-year increase of 110%.
Mobile apps have been shown to improve customer retention and engagement in eCommerce. According to a study by eMarketer, US adults spent an average of 4 hours and 16 minutes per day on mobile devices in 2021, a 12% increase from the previous year. This trend is likely to continue, given the convenience and accessibility of mobile devices.
Pobal Apps is a leading Shopify mobile app builder that can help you increase retention through latest trends and best practices.
- Personalization: Mobile apps enable businesses to offer personalized experiences to their customers based on their browsing and purchase history, preferences, and behavior. A study by Accenture found that 91% of consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and recommendations.
- Push notifications: Push Notifications for Ecommerce remain an effective way to engage with customers and keep them coming back. According to a report by CleverTap, push notifications sent through mobile apps have an average open rate of 90%, compared to 25% for emails.
- Loyalty programs: Loyalty programs can be a powerful tool to incentivize customers to make repeat purchases and increase retention. In 2021, Shopify announced its native loyalty program, Shopify Balance, which enables merchants to offer cashback rewards and discounts to their customers directly through their Shopify store or mobile app.
- Simplified checkout: Mobile apps can offer a frictionless checkout process by enabling customers to save their payment and shipping information, making it more convenient and faster. A report by PYMNTS found that 63% of consumers would be more likely to shop with a retailer that offers an easy, one-click checkout process.
Mobile apps continue to play a significant role in increasing customer retention, particularly for Shopify merchants. By personalizing experiences, using push notifications, offering loyalty programs, and simplifying the checkout process, businesses can leverage mobile apps to drive engagement, loyalty, and revenue growth. With the growing number of smartphone users worldwide, it is more important than ever for businesses to prioritize mobile app development and optimization
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