Whether you’re trying to get your start as a small business owner or become a social media influencer, building a social media following is a must for any entrepreneur.
After all, there are over 4 billion social media users around the world. To not take advantage of the chance to get the attention of even a fraction of them would be foolish.
But gaining social media followers isn’t as simple as creating an account and posting content. Building a strong, dedicated following takes a great deal of time and effort, as well as a little bit of luck.
That said, there are a few tried and true tips that you can follow to get the most social media followers in the least amount of time. To learn everything you need to know about how to grow your social media following fast, just keep reading.
Build a Brand Worthy of Following
You can check every other box on this list, but if you don’t have a brand worth following, you’re not going to see the results that you’re hoping for. By that we mean, if your account is boring, uninformative, or inauthentic, no one is going to follow you.
It’s not enough to have a consistent stream of content. You have to provide value to your audience, whether that’s through entertainment or information. On top of that, you have to prove to potential followers that you’re trustworthy and reliable.
Because of this, it’s always best to be yourself. If you’re trying to build a brand off of an inauthentic persona, people will pick up on it and you risk turning off potential followers and even losing ones you already have.
One of the major perks of using social media to promote your personal or business brand is the ability to keep your name in front of your followers on a near-constant basis. You don’t have to make a sales pitch or buy ads, a quick tweet or update to your Instagram story is more than enough to get the job done.
But in order for your posts to be effective and reach a wide audience, you have to be consistent. Consider that roughly 350,000 tweets are posted per minute. A post here and there throughout the week will only get lost in the shuffle.
The amount you should post depends on the platform you’re using. For example, you can and should post multiple tweets a day to Twitter. With Instagram, however, it’s better to stick to one picture a day. If you want to post more than that, stick to updating your Instagram stories.
The goal is to gently remind your audience of your existence, not to pester them with constant content.
In order to stay as consistent as possible, it can be helpful to use automation to manage your social media accounts.
Let’s say, for instance, that you’ve been posting to Twitter for a few weeks and you’ve determined that your audience is most active at 1 pm. Well, you can schedule posts throughout the week that will publish at 1 pm on the dot every day. This will help to ensure that all of your posts reach the maximum number of people.
There are also tools that you can use to buy TikTok views or Instagram followers. These will automatically add to your numbers, but be careful using them, as falsifying your “followers” list can turn off real people considering following you.
Promote Your Accounts
It should go without saying, but if you want to have the most social media followers you can, you’ll need to promote your accounts.
Make it as easy to find your profiles as possible by adding social media icons to every page of your website and in your emails. If your chosen platforms allow you to link to profiles on other platforms, do it.
If you have a blog, be sure to ask readers to follow you on social media in your call to action at the end of your posts. Try to avoid being too pushy, but add links to your profiles, even your social feeds, wherever it feels natural to do so.
Engage With Your Followers
Gone are the days of the unreachable celebrity. Influencers, celebrities, and business owners of all sizes are more accessible than ever and people like it that way. Your followers want to feel that they have a genuine connection with you and your brand, meaning that frequent engagement is a must.
Use your platform to foster a community. When you’re first starting out, like and reply to all comments you receive (as long as they’re appropriate). Pose questions to your followers and provide your own answers.
You’ll develop a presence on social media while building a positive, real relationship with your audience. If you want to know how to get social media followers fast, this is the way to do it.
Engage With Your Competition
As any successful business owner will tell you, it’s a good idea to keep an eye on your competition to gather ideas for improvements for your own brand and identify weak points in your strategy. But when it comes to social media, you should also actively engage with them!
Building relationships with similar content creators is an excellent way to build your audience, as their followers will be introduced to you and your brand through your interactions.
Start by following creators in your industry, then like and share their content. This will oftentimes lead to that creator following you back. But more importantly, when you begin to build an audience of your own, you can propose collaborations in which you share and promote each other’s content.
Make Use of Hashtags
Using hashtags is one of the most important and effective things you can do when you’re trying to build a social media following. However, there’s an art to hashtag usage. You can’t just throw anything on your post, it has to be relevant but not oversaturated.
For example, let’s say that you’re a food blogger. To promote your website, you created an Instagram account on which to post photos of your delicious creations.
When you’re preparing to post your pictures, Instagram will prompt you to add hashtags. And while you could use hashtags such as “food” or “dinner,” these aren’t the best options. Get specific!
The more specific you are, the more likely you are to attract and amass followers. People looking for exactly what you’re offering will be able to find you more easily, as the use of precise tags will cut down on your competition.
Now, the caveat is that your hashtags should still be reasonably popular. You don’t want to use a hashtag that’s only been used 100 other times. The only exception to this is when you create and use a brand-specific hashtag (which you should do).
Choose the Correct Platform For Your Message
There’s a wide variety of social media platforms available for use across the internet. And this isn’t by mistake – each social media platform has its own personality and unique user base, though most people have accounts on multiple platforms.
The trick is to choose the correct platform for your message. Let’s use the food blogger example again. Instagram is the perfect choice for that person because Instagram is such a visual platform. This wouldn’t be a great option for someone trying to drive traffic to their website about building a brand.
If you’re unsure of what platform to use, do some research into your competition. Which social media platforms are they using? If they have more than one account, which one do they post to the most?
As we mentioned before, each platform has its own style of posting. For example, you wouldn’t post GIFs to LinkedIn or your professional accolades to Twitter. Familiarize yourself with each platform before choosing the one that best suits you and your brand.
Maximize Your Social Media Followers With This Guide
If you’re out of touch with the world of social media, it can be easy to look at it and think that gaining social media followers is easy. But those us who have put in the work to build an audience know that this sentiment couldn’t be further from the truth.
However, if you know how to build a social media following and have a great personality to back up the knowledge, you can create a booming profile in no time.
Looking for more tips and tricks for taking your social media presence to the next level? Be sure to check out our blog!