When you’re selling products through an ecommerce site, deploying embedded search analytics will help you take your business to the next level. After all, figuring out why certain products are the most profitable or enjoy a lot of popularity will help you replicate their success, which will maximize your sales and, by extension, increase your revenue.
Here are some other ways search analytics can make your ecommerce site more profitable.
Search analytics offer data that you can use to appeal to your target audience. When you see your customers are searching for a specific item regularly, search analytics can help you determine why they’re searching for it and when they’re most likely to be searching for it, so can determine how best to promote it and when to promote it.
You might change the way certain items on your site are presented or reword product descriptions to appeal more strongly to your customers. You can also use popular phrases from your search analytics in other forms of marketing outside of your website to draw customers in. Knowing what your audience wants can inform what you post on social media and enhance brand awareness through targeted advertisements.
When you’re making the product as well as selling it, data obtained about your customers through search analytics allows you to optimize the manufacturing process to better meet demand. You can decide whether you should ramp up the production of a particular item or stop producing it altogether. You can tap into what might otherwise have been hidden potential profit by more readily meeting demand. You can also reduce costs by slowing or eliminating the production of items that aren’t performing well. Rather than wasting time and resources on items that won’t sell, search analytics help you put your effort where the money is.
You can also employ data obtained through the use of search analytics to better serve returning customers, as well as encourage new visitors to stay on your site and convert into buyers. One way to do this is suggest products to visitors based on what they have recently searched for or viewed on your site. A customer who just bought a flat-screen from you is likely to need HDMI cables too. Paying attention to shopper’s search behaviors will position you to make useful suggestions — and sell more products.
This ensures you can cater specifically to each individual customer’s needs as they browse through items that are relevant to them. Similarly, you can step up your email marketing game by following up with customers if they viewed an item but didn’t purchase it.
Occasionally sending customers on your email list new items in which you know they might be interested — based on their search history — is another way to personalize their experience with your site. The goal is to create a win-win scenario for them and you. Your customers are more likely to leave happy, and you’ll make more sales.
SEO is one of the keys for attracting new customers to your ecommerce site. Search analytics help you adjust for trends in SEO to make your site stand out among the rest. You can use keywords harvested from your search analytics to cater to visitors in a specific location, or advertise products that are more popular depending on the season. Ensuring that your SEO is up to date brings people to your site before others and keeps them there longer as well.
Online retailers are increasingly relying on data to inform their decisions. To outperform your competitors, it’s important to understand how search analytics make your ecommerce site more profitable.