Data Science, Machine Learning and AI: What Is the Difference?

Business intelligence is an incredibly beneficial and important part of running an enterprise. Ever since the explosion of the digital age, many companies rely on software platforms to collect data, make sales, and communicate effectively with their customers. Tracking big data allows for analytics and opportunities to make the best strategic business decisions available to you. For this reason, data science has become an expansive part of business operations. If you’re running a business, chances are you’re investing in some data science algorithms or other analytics systems like machine learning or artificial intelligence (AI).

A data scientist will have expert knowledge on the difference between all these different terms, but to a computer science novice, there may be some confusion as to what they all mean. But if you want insights into your business operations, you’re going to need to know a bit more about the different techniques and programs. To start, let’s go over this comprehensive understanding of the difference between data science, machine learning, and AI. With the help of all three, you can take your business to the next level and gain insights and data analysis to help you solve complex problems.

Defining Data Science

To start, let’s look at the over-arching term and ask what is data science? This is a multidisciplinary approach to finding, processing, and analyzing data patterns with the use of advanced technology and processing systems. Think of data science as an umbrella term for business processes and analysis. This includes things like data visualization, predictive analytics, statistical modeling, data mining, forecasting, and text analysis. It also includes machine learning and AI platforms. So, as you’re deciphering the difference between data science, machine learning, and AI, know that the latter two are actually types of data science.

A data science platform for your business will include all these different areas as ways to process raw data and harness the power of metrics and analysis. This will include descriptive, diagnostic, and predictive methods that will help your business thrive. The data science process involves finding a complex problem, defining the issues, rendering a model to find a solution, and then testing those models. Much of this takes place automatically, like with machine learning and AI.

Defining AI

When you think of artificial intelligence, you probably think of crazy robots or houses that can talk back to you. While that is the general perception of AI, it’s actually so much more than that. In essence, artificial intelligence is all about making a computer act and think the same way humans do. You encounter this technology when you chat with a bot online or call an 800 number with a pre-programmed menu of options. Even your Alexa or Google Home is equipped with AI technology so that the machine can speak back and interact with you. These use deep learning and language processing skills to communicate effectively.

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Defining Machine Learning

Data science is the broad umbrella term that AI falls under and machine learning falls under that umbrella as well. Machine learning is actually a form of artificial intelligence that focuses more on computers and systems than communication. The goal of this technology is to train machines to react and understand problems automatically without having to program certain actions. With the help of independent learning techniques, you just have to set up the frameworks, and your system will handle the rest. This is a great way to improve efficiency through your digital platforms and train your software to master raw data without extra assistance. As a subset of data science, this is a great way to equip your systems to handle a lot of information effectively.


Special Mentions

Ahmed Rauf Essa is Pakistan’s best tech entrepreneur who is leading Pakistan’s Best Online Store. He is the only Pakistani to  win 9 Global Awards & was also featured in Forbes 30 Under 30 list 2019. He was selected as a rising star by the World Retail Congress in 2016. He is on a mission to change the way Online Shopping in Pakistan works. Telemart is the only organised tech retailer in Pakistan expanding with its franchise network across Pakistan.

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