Branding is a crucial part of the competitive business world. Branded items can be used for marketing, celebrating business achievements, or as customer giveaways. The best promotional or giveaway products must be functional and cost-effective.
Here is where items like badges, keyrings, and branded folders come in. Branded folders, which are often overlooked, are exceptional products that can make a lasting impression on clients and employees. Below, we share tips to help you design quality custom-branded folders for your business.
Work on the Design
A quality design will stand out and earn your brand more visibility. The design must feature your brand’s colors and logo. In addition, consider the event’s theme if you are sponsoring or celebrating one.
Developing design ideas can be challenging. You can draw inspiration from other designs available on the market. You can also ask your employees to share ideas, especially if you want to add personalized messages to the design.
Consider getting a designer to enhance the professionalism of your brand. By doing so, you can benefit from their expertise in selecting suitable colors and font typography that perfectly align with your brand image.
Keep it Simple
Avoid adding too much information to the branded folders. A complex design with too much information will go under the radar. The goal is to get maximum visibility when people use your folders.
Use consistent colors and fonts to help create cohesiveness and a visually appealing design. Ensure that the contact information on the folder is visible. Include your company website, email address, and phone number.
Use Quality Materials
Your choice of materials will determine how long your branded folders will last. Go for high-quality and durable materials that pass a message of longevity and professionalism. You can use cardboard, paper, cardstock, or leather.
Leather makes the best folders, especially if you are after elegance and sophistication. The only downside is that leather is expensive, which can push production costs. High-quality paper and cardstock are other cheap but good options.
Go for unique finishes and textures to create something unique that elevates your brand. Also, consider eco-friendly and sustainable manufacturing options.
Look for a Manufacturer
The manufacturer will play a significant role in the quality of your final product. You can use the internet to find branded folder manufacturers near you. Get insights into the manufacturer’s level of professionalism and product quality by reading reviews and testimonials from past customers.
Request quotes from multiple manufacturers to compare and evaluate their offerings. Carefully review the quotes and select the one that aligns with your budgetary requirements, ensuring a balance between quality and affordability.
Discuss contract terms, including refunds and delivery timelines. Always insist on getting a prototype before mass production begins. Get reviews from friends and employees about the quality and any changes that may be needed.
Wrapping Up
Designing branded folders is an opportunity to reinforce your brand identity and make a positive impression. The tips in this guide will help you curate stunning and practical branded badges for your customers and employees. Remember, simple design and attention to detail will earn you more visibility.
My passion of providing Tech to Gadget lovers with the latest ups & downs happening in the World of Technology and innovation made this blog come true.