Any business owner knows the importance of effective marketing—you can’t exactly build brand credibility, alert potential customers to new products, or outperform your competitors without accurate market research and smart marketing campaigns. The traditional methods of purchasing advertising space don’t cut it anymore in a digital world, either. Neither will try to track everything through disparate spreadsheets and legacy systems.
If you want your marketing efforts to succeed in the future, then you need to embrace the digital transformation of your business, and get your marketing team working with some of the best tech in the industry. Marketing software makes task management easier for project managers, ensures that up-to-date research goes into marketing plans, and greatly boosts workflow among team members. With fewer repetitive tasks to deal with, your marketing team will be freed up to come up with more in-depth marketing strategies and will be better prepared to create content that sets you apart from the competition and connects with your target audience. Here are just three tools you can’t do without.
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Business Intelligence Software
Business intelligence (BI) is the process of transforming large amounts of data into actionable insights that will inform good business decisions. Data is one of the most valuable resources available to any business, and marketing processes are among the best ways to monetize it.
The issue is that these days, big data can’t be gathered and analyzed in a timely manner using traditional techniques. This is why software integrations have become so important, so data from previously disparate systems can be gathered in one source and quickly analyzed.
Reliable BI software is able to gather data in real-time from industry reports, financial journals, and marketing research sources (both internal and external) to provide insights on general market trends, competitors, and customer behavior. A proper competitor analysis is the first step for any company to come up with ways to outdo the competition, and BI combined with effective content marketing is an incredible combination. Customer behavior insights can also help predict what they’ll want next, leading to greater collaboration between the marketing team and product development.
Content Marketing Calendar
Speaking of content marketing, you need a way to keep track of all your project in one source and ensure that deadlines are always met. With a marketing calendar software, you can track workflows for blog posts, newsletters, social media campaigns, and all your other marketing activities. Simple templates make a marketing calendar easy to read, and you can set up a coschedule for any project that requires team collaboration to make sure everyone stays up to date.
You can also customize filters to track content creation projects at a glance by their due dates, owners, and individual team members involved. Easy tracking of metadata in the calendar view means that you can see which projects have been the most successful, and you can update your content plan accordingly. Effortlessly schedule a creative calendar for times to brainstorm content ideas, a social media calendar to track hot social media post times, an editorial calendar to ensure content is always ready to go, and more.
Customer Relationship Management
A reliable CRM system can help your marketing department by making it easier to find high-quality sales leads, review customer satisfaction, track customer spending, and offer better customer support, which is its own form of marketing. You have no greater resource than your customers, and it’s always easier to retain an existing customer than bring in a new one.
With a modern CRM solution, your customers will no longer have to deal with the stereotypical call center nightmare. Instead, they’ll be able to contact your agents through any digital means of their choosing (email, text, SMS, webchat, company app, etc.) for immediate support. A simplified agent dashboard will also make things easier for your support agents, as they’ll be able to easily track all conversations across channels.
Customer metrics can be saved and shared with the sales team, which can help them brainstorm lead ideas. Best of all, offering seamless customer experiences increases the odds that they’ll recommend your company, resulting in positive word-of-mouth marketing.
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